The idea of Well Rounded started in geneva in november 2021…

…with a frustrated mom who was searching for a ONE-STOP-SHOP for sustainable underwear for her family (because hey let's be honest - it’s the moms who are somehow magically entrusted to buy this kind of stuff for their kids and partners).

in January 2022, Well Rounded was accepted to circular by design challenge in luxembourg

Over the course of 12 weeks, we have been working hard to transform an idea into a working business project, with the fantastic support from LuxInnovation. Translating values and principles into real partnerships is no mean feat! Well Rounded advanced a lot thanks to the work with a renown mentor Katarina Rimarcikova from London.

In April 2022, Well-Rounded wins the competition as the Best Circular Fashion Startup 2022!

(Yay! The crowds cheer!)

A few other things we’ve been up to since

• went through an 8-week training program of GENER8TOR Luxembourg

• concluded a 12-week Circular Economy Transition incubator 2023 organized by the Impact Hubs Switzerland

• did two production trips to Portugal and secured partnerships with a Greek cotton supplier and a Portuguese garment factory

• did 9 rounds of testing prototypes with 20 families, finally arriving the the perfect product that is available to you today