well-rounded

GENEVA, SWITZERLAND

plastic-free essentials
for the whole family

follow our journey

concept

local value chain

circular by design

no oil-based materials

no toxic chemicals

OUR STORY

…with a frustrated mom who was searching for a ONE-STOP-SHOP for sustainable underwear for her family (because hey let's be honest - it’s the moms who are somehow magically entrusted to buy this kind of stuff for their kids and partners).

The idea of Well Rounded started in geneva in november 2021…

in January 2022, Well Rounded was accepted to circular by design challenge in luxembourg

Over the course of 12 weeks, we have been working hard to transform an idea into a working business project, with the fantastic support from LuxInnovation. Translating values and principles into real partnerships is no mean feat! Well Rounded advanced a lot thanks to the work with a renown mentor Katarina Rimarcikova from London.

In April 2022, Well-Rounded wins the competition as the Best Circular Fashion Startup 2022!

(Yay! The crowds cheer!)

A few other things we’ve been up to since

  • went through an 8-week training program of GENER8TOR Luxembourg

  • concluded a 12-week Circular Economy Transition incubator 2023 organized by the Impact Hubs Switzerland

  • did two production trips to Portugal and secured partnerships with a Greek cotton supplier and a Portuguese garment factory

  • did 7 rounds of testing prototypes with 12 families, finally arriving the the perfect product that is available to you today

well rounded founder

Katia is a researcher by day who works on the topics of radical reimagining of the fashion system through degrowth lens. She is the writer behind Post Growth Fashion substack. Previously, Katia lived in London, New York, Rome, and, Brussels, before settling in Geneva with her family.

I want to be the change I want to see! I built Well Rounded for my son, for all the children who are unknowingly exposed to severe health risks just by wearing clothes. They do not deserve the mess of a planet (including it’s fashion industry) that we are leaving to them. We should do better - as adults, as parents, as citizens, as humans - or at least try. Well Rounded is my attempt to do my part. Because someone should do it.

Katia Dayan Vladimirova, Well Rounded Founder

well rounded advisors

Ann brings decades of expertise from global marketing agencies and multinationals, to leadership roles inside disruptive, purpose-driven startups. As the former Chief Marketing Officer at Infinited Fiber Company, Ann was responsible for driving global awareness, managing brand strategy, and contributing to demand creation as part of the leadership team. Committed to sustainability, she holds a certification in sustainable business management from the University of Cambridge and dedicates time to coaching and mentoring startups in the circular economy sector through the company she founded in 2022, Shop of Good. Beyond her sustainable business and entrepreneurial endeavors, she cherishes her roles as a mom & dog mom, partner, outdoor adventurer, and do-it-yourself ambassador.

An Entrepreneurial spirit, Giji created and ran a start-up for 10 years in the luxury fashion RaaS sector, with profitable 20% yoy growth. She has worked on Responsible Business Conduct, due diligence, human security, rights, counter-trafficking, sustainability & non-exploitation for 25 years, including in business, e-commerce, RaaS, fashion and textiles industries, the security, SSR and policy sector. She has always worked from a CSR / ESG (environment, social & governance) perspective. 

Originally from Australia and based in Geneva, Giji is an example of a true conscious fashionista: she has been carefully curating her wardrobe for over twenty years and has pieces that have been with her since her youth.

Lynsey is an established brand and marketing specialist who has worked with global brands as well as founding zero waste projects and sustainability focused businesses.

She is a mom of two boys who has always shopped second-hand and vintage.

Lynsey says that Well Rounded is the "missing link" for a sustainable wardrobe.

Maria is an international lawyer by training with a wealth of business experience across a variety of industries and countries. She has a strong expertise in reproductive health, having worked for over five years on IVF and biotech firms. Based in Dubai, Maria is a co-founder of a clinic and a co-founder of NeuroFrame, neuroscience-backed health tech startup. She is an advocate for health span and longevity research and practice.

Maria is passionate about dance and an avid runner. She believes that Well Rounded offers a unique value proposition when it comes to people who are trying to “cleanse” their environment to enhance health and wellbeing.

Rachel holds a PhD in archaeology from Cambridge University, which she wrote about production of cloth in 2000 B.C. Today, Rachel is a forensic accountant working for several large consultancies and advising clients whose business had suffered significant challenges, usually in terms of fraud or other economic crimes as well as proactive advisory on how to do business ethically. On the side, she advises several early stage companies on the finance and governance side of their businesses. 

Originally from the UK but based now in the mountains of Switzerland, Rachel makes her own clothes and is proactively reducing her own fashion consumption this way.

Contact

info [at] well-rounded.eu

Well Rounded SaRL

CHE 155.018.323

chez Impact Hub

1 rue Rendt

1201 Geneva

Switzerland